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The supermarket of the future will need to inspire customers and improve their overall experience. Well-trained, knowledgeable service staff members are the best way for grocers to connect with their customers and give them a memorable and differentiated experience.įOOTFALL FROM EXPERIENCE AND SOCIAL ENGAGEMENT We think that people are likely to remain an essential feature of stores because of their role in creating social engagement and an enjoyable experience. However, given the convenience of online shopping, if physical stores are to survive – let alone thrive – they will need to give customers new reasons to visit them.
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Our publication “Retail’s Revolution” shows how physical stores will play an important role even in a world of rapidly growing online sales.
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THE ROLE OF STORES IN AN OMNICHANNEL WORLDĪs shopping migrates online, brickand- mortar stores will need to respond, in particular by turning shopping from a transaction into a pleasurable lifestyle activity. Overall, a high degree of digitization could reduce the labor hours needed to run a future supermarket by around 40 percent. Checkout is not the only store operation that can be automated, though. That raises an important question for supermarkets: How many people will be needed to operate the stores of the future? At the Amazon Go concept store, shoppers first register and can then remove items from shelves and leave without going through a checkout process the payment is automatically deducted via smartphone.